Zaharoula Harris from Zed Photography – Booked 4 hours Marketing Strategy Session with Shaya
Zaharoula has been growing her photography business via traditional marketing channels with basic presence in digital marketing. She had an intern student helping her with online marketing, however when the intern left the role, Zaharoula’s online visibility depleted affecting her business.
Zaharoula had invested good amount of time and money in attending various coaching programs for marketing, however she realised that all the invaluable learnings she learnt at these programs needs to be implemented. She did lack this implementation time in her business.
Shaya’s marketing session helped her to understand how to optimise all the tools, information and resources she already has created for her business in many years in the digital marketing. She realized that her website doesn’t have any SEO done and there was not even any traffic measurement tool in place. This was a revelation for Zaharoula as she realized that all her business has come through her offline networking and word of mouth all along.
The best part of our marketing strategy was to identify what tools and information is available in her current business and how to optimize them. All the dozen action items that we decided needed no monetary investment beside Zaharoula’s own time.
Zaharoula left the following comment on our Facebook Page few hours after our session.
– Zaharoula Harris You are a very inspiring young lady, innovative & a sponge for new information, thank you for yesterday’s marketing strategy session.