We always hear movies collecting big $$$ at box office openings. But we rarely see art exhibition or craft shows getting a visitors queue outside. In early days of cinema when the common public was not so astute about the cinematic; it was a struggle to get the box office success. However, the industry matured and become more professional in their approach.
So every Movie has Marketing, PR, Promo budget which is planned six months before the launch date. They run various stories interviews about the Movie, Cast and Crew members to generate curiosity amongst the audience. Creating Merchandise and Promotion with various partnering business keeps the buzz going. There are also post-launch PR, Movie reviews, Entering awards worldwide keeps the momentum and audience.
So their things to consider while planning your art exhibition is marketing budget, creating buzz and post-event reviews and PR. This ensures common people are aware of your event and get curious to learn more about your work.
Listen to our YouTube video below if you love audiovisual content. If you have any questions or feedback please leave a comment below.
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